This Brief reviews the emerging scientific evidence on the effectiveness of masks for preventing the spread of COVID-19 and offers strategies for addressing persistent anti-scientific beliefs around masks, COVID-19 and other issues.
Scott Janzwood and Michelle Lee
2 thoughts on “Behind the mask: Anti-mask and pro-mask attitudes in North America”
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In addressing the anti-mask ” belief ” systems, I suggest you look at the recent Netflix documentary “The Social Dilemma”, which explains how the social media uses data to reinforce fake information. Fake information travels 7 X faster than truth!
Social media companies profit from promoting and re-enforcing conspiracy messaging. This is the larger problem in communication science based evidence.
Thanks, Charles. I just watched that doc the other night – terrifying! You’re absolutely right – social media and technology companies are an enormous part of the problem and must therefore be a part of the solution as well.